There was a palpable silence in our office aimClear rotunda yesterday afternoon as, * sigh * I finally gave in personally with the misuse of the initials "SEM" PPC humor to our customers. Unfortunately in this crazy world of almost indistinguishable acronyms, abbreviations and cryptic terms, there is an everyday tragedy foot. Even the New York Times SEM was wrong.
Industry noted journalist Danny Sullivan proposed that the term "Search Engine Marketing" in 2001 to the universe of activities related to the execution of SEO include the management of search engines' paid listings, website submission to directories and developing online marketing strategies for businesses, organizations and individuals. The name stuck and we have used the label for the next few years the full spectrum of internet marketing described.
However, over time, SEM has become synonymous with paid search. Bunk! It is simply not true! SEM stands for Search Engine Marketing, "which paid search is but one channel. I am a purist and do not take kindly to the dilution of our SEM industry terms. We have the education of clients that includes both SEO and SEM PPC for years. Wikipedia least have it under control. Whatever the outcome, maybe we can all agree on definitions and start again.
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