2 Essential Steps For Effective SEM

1. SEM Program Management: 2 essential elements of a high performing SEM Program After your s website on the first page of a Google or Yahoo Search. That is what every marketer wants their business, knowing that expo-sure on the first page will lead to more clicks, more calls and more sales. Unfortunately, few companies get coveted placement on the first page. Why? Because for most categories there are thousands of companies competing for the same position. And while a carefully thought out and executed search engine optimization program will certainly increase your ranking in natural search, for most companies the only way to get first page placement is to use a paid search engine marketing (SEM) program. One that promotes their website by increasing their visibility in search results through paid placement. Berry Network Progam SEM White Paper: 2 essential elements of a high performing SEM Program
   
2. Managers have little faith in most SEMs, the need to find on search engines resulting in 75% The number of U.S. marketers Senior level SEM spending an increasing SEM Programme Managers that amount of dollars to feel SEMs. will perform or simply meet their expectations. 38% A recent study released by Forrester Research, entitled "Five-Year Interactive Marketing Forecast Report projected a 105% increase in the number of those executives that SEM spending in the U.S. feel about their upcoming SEM five years they will be strong . Expenditure in 2009, the expectations. close to about $ 15.4 billion, while the project in 2014 to top the charts at 31.6 billion U.S. dollars. SEM, the bulk of lack of confidence in the ROI in the 2 key interactive marketing budgets as SEM from our own leaders. Components of a good. In 2009, SEM consists of high performing 60% of the budgets. Up to 2014, these figures will now SEM SEM program is still ready to keep a critical need for marketers, it is difficult to believe, but SEM is the leading form of interactive look at SEM's and re-tool almost ten years. marketing. their business strategies to Goto.com SEM (who later became executive confidence boost. But Overture and then Yahoo Search That's the good news. The bad that is easier said than done. Marketing) began in 1998. Google news is that in another report launched its flagship AdWords released by [x +1], called "Search Before an evaluation is the program in 2000. Despite years Engine Marketing in 2009, "75% of the area, a marketer must turn to history, some marketers still the U.S. high-level SEM managers an understanding of some difficulty in understanding the feeling that their SEM programs distinguishes a good SEM program essential components of an effective performance or just meet them in a bad one. They need SEM program. expectations. understanding the 2 key elements of an effective SEM If SEM first arose, it was the managers outweigh the program as set put in this report. is largely seen as a feature that some 25% of executives that SEM felt included men, and relegated in 2009 will exceed their expectations. to a select few people knew that surely this indicates a complete SEM lingo. And while today some progam SEM White Berry Network: 2 essential elements of a high performing SEM program?